![]() In 2019, Pew ran another study about book readership demographics. The question is whether people really want a device like that. ![]() When you have plain black text on plain white paper, perhaps with some tasteful black-and-white illustrations, that's when an e-reader shines. Depending on your exact model, they may offer magazines, or audiobooks, graphic novels, or web browsers, but a tablet can do every single one of those things better than an e-reader can. Here's another fact: e-readers exist almost exclusively for reading books. In other words: By 2015, iPad sales were growing, and e-reader ownership was shrinking. An Ars Technica graph reveals that iPad sales started off slowly in 2010, grew steadily until 2013, suffered a big setback in 2014, and then went right back up. IPads, on the other hand, have had a largely consistent rise. There hasn't been another consumer-facing e-reader study since then. The study found that 19 percent of American adults owned dedicated e-readers, compared to 32 percent of American adults just one year earlier. Five years ago, e-reader ownership was already dropping precipitously, as tablet and smartphone ownership skyrocketed. If you want to know how far e-readers have fallen in the popular consciousness, look no further than a 2015 study from the Pew Research Center. ![]() And once they got that iPad, the Kindle essentially became dead weight. ![]() All other things being equal, then, the average consumer would want an iPad rather than, say, a Kindle. Tablets are more versatile than e-readers. ![]() Here are a few propositions to consider: Most Americans don't read that much. (Image credit: Pixabay) iPads and e-readers: By the numbers ![]()
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